Ford Executive Talks Plug-Ins

autoblog

EV World and Autoblog posted this story today.

This is a major announcement from a major manufacturer.

Ford Europe Executive Calls
for Increased Momentum
Behind CO2 Reduction
Ford Motor Co.
Feb 17, 2006

SYNOPSIS: Lewis Booth acknowledged the importance of climate change and the responsibility to take action, calling for greater support for a more holistic approach to the challenges raised by sustainable mobility.

Ford Motor Company has today spoken about its "mindset" change in tackling CO2 emissions from vehicles, and has called for greater support from all key stakeholders – vehicle manufacturers, customers, national governments, fuel suppliers and the European Commission – in adopting a more integrated approach to reducing CO2 from vehicles.

Ford's approach to sustainability is based on science and the recognition from a growing body of scientific evidence indicating that man-made CO2 emissions are starting to significantly influence the world's climate.

"If we are to stabilise climate change and avert a potential catastrophe, we need to stabilise concentrations of atmospheric CO2 at acceptable levels," said Mr Booth. "The debate continues, but experts broadly agree that we need to stabilise long-term CO2 concentrations at 550 parts per million, perhaps even lower.

"The scale of the challenge means that it's not enough to introduce two or three new environmental products and leave it at that. At Ford, we are fundamentally reassessing the way we do business, putting sustainability at the heart of everything we do.

"That requires nothing less than a complete and radical change of mindset: not only for Ford Motor Company, where we are undergoing this transformation, but for the whole auto industry."

"These solutions include: clean diesel; advanced direct injection gasoline; weight stabilisation and reduction; alternative fuel vehicles (AFV), including flexible-fuel vehicles and developing superior AFV technologies; hybrid powerpacks and research into plug-in hybrid technology; hydrogen internal combustion engines (ICE); and hydrogen fuel cells."

Ford is changing.

As is the World.

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